Brands need to be active on multiple social media channels and manually posting on each of those platforms is not an option. Scheduling tools help you to stay consistent with your content publishing efforts, saving you hours each month.
Scheduling posts is one of the core features of each social media content creation tool. It’s the best sidekick for every marketer who manages multiple social media channels each day. To help you choose the best social media management tool for your business, we’re listing top 5 tools available right now.
5 Best Social Media Content Creation Tool
1. TRIKL: best for LinkedIn
TRIKL helps you to create LinkedIn content, get ideas for your content and schedule those in the content calendar. Having an active LinkedIn presence is essential if your target audience is based in the US. Out of 1 billion active users, more than 200 million are from the US.
Also, if you’re in B2B, then regular content creation on LinkedIn helps to boost your brand awareness and generate more inbound leads for your business.
Pros
- Focused on LinkedIn
- Enables scheduling of posts.
- Designed for B2B Sales.
- No prompt AI writer for LinkedIn.
- Comes with an AI carousel maker.
- Access to monthly performance reports.
- Most affordable option.
Cons
- Focuses solely on LinkedIn.
- Does not offer a free plan.
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2. Metricool: for social media managers
Calling themselves the “digital swiss army knife” for social media managers, Metricool is a social media management platform that enables scheduling content for multiple platforms including Facebook, Instagram, LinkedIn, Tiktok and Youtube.
The free plan offered by Metricool is a great option which offers scheduling up to 50 posts per month. Best for individual users.
Pros
- Supports management across multiple platforms.
- Free plan lets you schedule up to 50 posts/month.
- Scheduling all posts across platforms.
- Access to monthly performance reports.
- Reply to comments from the platform.
- Analyze competitors’ performance.
Cons
- Free plan doesn’t offer LinkedIn and Twitter analytics.
- Doesn’t notify when comments are left on content drafts.
3. Buffer: best for eCommerce
Buffer is also a social media management tool that helps to create posts optimized for all platforms and schedule those in a content calendar. Also comes with detailed analytics for each platform and enables collaboration with teams.
This tool is specially built to serve eCommerce business needs, helping them create visually appealing posts for their products.
Pros
- Scheduling across multiple social media platforms.
- Enables content creation on the platform.
- Access to monthly analysis of your posts.
- Comes with an AI assistant.
- Has a custom URL shortener.
Cons
- Less features compared to pricing.
- Not enough customization available for posts.
- Significant learning curve for new users.
- Free plan connects just 3 channels.
4. Later: best visual calendar
Another social media content creation tool that offers a highly visual content calendar. Initially, it only offered Instagram management. Now, it integrates with several other social media platforms like Facebook, LinkedIn, Pinterest and Tiktok.
Later offers plans for both individual users and enterprises. So, there are a lot of customisations available suited to your business needs.
Pros
- Scheduling across multiple social media platforms.
- Option to add Link in bio in Instagram.
- Comes with an AI Caption writer.
- Access to monthly analytics and reports.
- Enables hashtag suggestions.
Cons
- Plans have limitations compared to price.
- Does not allow rescheduling of posts.
- Too many limitations in the free plan.
5. Hootsuite: best at social listening
Hootsuite is a social media management platform that offers to view and control all your social media channels like Instagram, Facebook, Tiktok, LinkedIn and more in one dashboard. What sets Hootsuite apart from other social media tools is that it also supports ads management.
The most important feature Hootsuite offers is social listening. It helps you to learn about the emerging trends and what your target audience is currently talking about on social media. Enables you to create optimized content for your audience.
Pros
- Scheduling across multiple platforms.
- Monthly analytics and reporting.
- Makes it easy to engage with posts.
- Enables social listening to stay on top of trends.
- Has AI content creation feature.
- Enables management of social media ads.
Cons
- Can seem costly for small businesses or teams.
- Cannot add links to scheduled Instagram stories.
- Significant learning curve for new users.
Final Thoughts
A social media content creation tool makes your life easier by saving you loads of time each day and increases efficiency at work. Creating content regularly for all your social media channels takes up a lot of time and it’s nearly impossible to do these manually.
If you’re planning to start your content creation journey with LinkedIn or want to elevate your current strategy, TRIKL has got you covered!
Sign up for a free trial today.
