“With more than 930 million active users in 2023, LinkedIn’s expanded from a networking site for professionals to one of the top social media platforms.”

Source

Most of us have hopped onto LinkedIn at some point, whether it’s for promoting our brands, sharing smart ideas, or chasing after our dream jobs. With new things like LinkedIn Stories popping up, more and more people are joining the LinkedIn party. It used to be mostly serious career folks, but now you’ll find all sorts of interests and people on there.

LinkedIn has not only grown in users but has also become a hotspot for ads, especially for business-to-business marketing. It’s not just for big-shot corporate types anymore. With millions of companies and individuals hanging out, you can find discussions or networks for pretty much anything.

Even with all this growth and ad action, some folks still think LinkedIn is too stiff and formal for their vibe.

Guess what? LinkedIn might be your secret marketing weapon. If you’re curious about its audience and ads but aren’t sure if it’s your scene, take a moment to check out some cool stats. Here’s a quick peek into who’s on LinkedIn, how it’s growing, and what tricks marketers commonly pull.

LinkedIn Stats to Know in 2023: 

General LinkedIn StatsIn 

• In Q1 of 2023, the company reported revenue growth of 21% year-over-year significantly higher than the 17% year-over-year increase from the previous quarter. (Hootsuite)
• In 2023, LinkedIn made $197 billion in revenue. (LinkedIn)
• LinkedIn has more than 930 million active users. (LinkedIn)
• LinkedIn is increasingly where people are going to learn, discuss, and uplevel their skills, with more than 100 AI courses. (LinkedIn)
• 80% increase in members watching AI-related learning courses Q4 2023. (LinkedIn)
• Nearly 40 million people searched for jobs on LinkedIn each week in Q4 2020 (LinkedIn)
• In 2023, 77% of content marketers say LinkedIn produces the best organic results (Hootsuite)
• 98% of content marketers use LinkedIn for content marketing, especially for B2B marketing and lead generation.(kinsta)
• Premium subscription sign-ups were up 55% year-over-year. (LinkedIn)

LinkedIn Demographics

• Women represent nearly 43% of LinkedIn’s leadership (LinkedIn)
• While 60% of those between 25 to 34 and 2.9% of those older 55 say they use LinkedIn and users belonging to the 18 to 24 year age group made up 21.7 percent of the professional social network’s user base.(Statista)
• 49% of internet users who make more than $75,000 annually use LinkedIn while only 26% of those in the $30,000 to $74,999 range use the platform. (Pew Research Center)
• 45% of internet users with a college degree or higher use LinkedIn. (Qs)
• 83 million Indians have LinkedIn profiles. (BusinessofApps)
• 30% of LinkedIn users lived in urban centres, 33% lived in the suburbs and only 15% lived in rural areas.(Sprout Social)

Marketing Tactics and Lead Generation

• LinkedIn is the most popular platform of B2B marketers. (Hootsuite)
• As of 2023, 808 million users have been reached by LinkedIn Ads. (Hootsuite)
• Data shows that the most engaging LinkedIn posts are published on Wednesdays between 8 a.m. to 10 a.m. and noon, Thursday at 9 a.m. and 1 p.m. to 2 p.m., and Friday at 9am (Influencer marketing Hub)
• LinkedIn’s lead conversion rates are 3X higher than other major ad platforms, including Google Ads. (LinkedIn)
• 82% of B2B marketers obtain their greatest success with LinkedIn.  (Sprout Social)
• LinkedIn Lead Generation Forms have a 13% average conversion rate. (Sprout Social)
  

LinkedIn User Statistics

• 61 Million people search for jobs on LinkedIn Weekly (LinkedIn)
• 8 people are hired each minute on LinkedIn. (kinsta)
• There are more than 64 million companies listed on LinkedIn. (LinkedIn)
• For companies who are active on LinkedIn, 30% of their engagement comes from their own employees. They’re 14x more likely to share their employers’ content on the platform compared to other types of content. (LinkedIn)

LinkedIn Advertising Statistics

•  75% of B2B Marketers Advertise on LinkedIn(Social Shepherd).
• LinkedIn Marketing Solutions continues to be a leader in B2B digital advertising, helping companies deliver the right message, to the right audience, on a safe and trusted platform. (LinkedIn)
• An ad on LinkedIn can reach 14.6% of the world’s population. (Hootsuite)
• Businesses See a 33% Purchase Intent Increase with LinkedIn Ads. (Social Shepherd)

Source

Mastering LinkedIn:  The Comprehensive Guide to Networking Etiquette

In today’s fast-paced digital landscape, marketing has become an indispensable tool for businesses to connect with their target audience and drive meaningful engagement. Over the years, this marketing discipline has evolved, adapting to changing consumer behaviors and technological advancements. And now, marketing is undergoing a groundbreaking transformation that is revolutionizing how brands strategize and execute their marketing campaigns.