Whether you have content creators in your team or not, AI content generation tools can enhance and increase the overall productivity of your content creation process.
The biggest plus point is you get tons of ideas and inspirations to work with. That’s why almost 44% of businesses in the US use AI tools for their content needs.
In this post, we’ll share the different types of content you can create using AI tools and the benefits all these tools have.
What are AI content generation tools?
Content generation tools generate ideas and create content for social media posts, blogs, emails, and even videos. ChatGPT is the best AI content generator, followed by Jasper AI.
There are AI tools for every use case you can imagine in business operations. Content creation is one of the most popular among them.
The underlying technologies that give these AI tools the ability to generate content are Large Language Models (LLMs).
In simple words, these tools are fed large amounts of text from which it understand patterns and language. So, when you give it a prompt, it comes up with relevant content using the previous data it was fed.
3 ways content generation tools can help your business
#1 Create Social media copy
Writing social media copy involves creativity. What makes this task more challenging is that thousands of other businesses are creating social content the same as you.
But with the help of AI content generation tools, you can generate Instagram post captions, LinkedIn/Twitter content, and YouTube video scripts in minutes.
31% marketers are using AI tools to create social media content according to HubSpot.
For example, TRIKL’s AI writer, one of the best AI content generators, helps you to generate ideas and write content for LinkedIn posts that attracts the right clients for your business. Say goodbye to writer’s block!
#2 Create long-form content
A whopping 45% of marketers are using AI tools to generate blog content and other long-form content like whitepapers.
Creating long-form content is both expensive and time-consuming. But if you have budget constraints then using an AI writer like Jasper and Claude can help you get a head start.
Of course, don’t forget to add final editing touches to make it more human-like.
#3 Writing Marketing Emails
The number one channel where marketers are using AI tools is to generate email copy and newsletters according to The State of AI Report by HubSpot.
Emails are by far the most important marketing channel, with the highest ROI– $42 for every $1 spent. So, it’s crazy to ignore emails for your business.
With content generation tools, you can create personalised emails for your customers within minutes.
Benefits of using AI content generation tools
1. Saves time
The biggest advantage of using AI tools in your content creation process is the amount of time it can save. For every piece of content, AI tools can save about 3 hours.
Another recent survey by Statista found that 33% of US marketers believe the primary benefit of using AI is its time efficiency.
2. Cost-effective
For small businesses with budget constraints, AI tools can be a saviour and help with content creation at cheaper costs.
About 54% of the US organisations have said that AI tools have reduced costs.
Using TRIKL, you can get the cheapest price for your LinkedIn content creation needs.
Try TRIKL for free
3. Maintains quality
Using the right prompt can help you to generate high-quality and human-like content for your business. And with more improvements occurring each day, the AI tools are turning out to be better than ever.
According to Capterra, 82% of the marketers believe AI content is almost of the same quality as a human writer.
4. Increases overall productivity
Saving time means increasing productivity and overall efficiency of your work. It applies for your team as well and just as an individual.
HubSpot found that using AI tools in their work is making employees more productive.
You can read more about how the sales team of this Edtech company used TRIKL AI to build brand awareness by spending only a few hours in a month. Read the case study here.
5. Personalisation
With millions of businesses rising, there’s no space for brands that are generic. It was found in a study that about 70% consumers pay more for brands that offer personalised experiences.
Using specific prompts can help you generate content that is personalised.
Final Thoughts
These tools are created to speed up the existing processes so you can focus more on strategizing and taking important business decisions. It’s always recommended to add your own touch to the content you create and verify facts that these tools generate.
