Did you know AI image creation is the most popular use case of gen AI among marketers? About 69% of marketers use gen AI for image creation, surpassing text generation.
Before we discuss examples and use cases, here’s how generative ai software is actually making it possible.
What is generative AI? How does it work?
Gen AI is a branch of artificial intelligence which creates new content based on the data it is trained on. It basically learns patterns from the data it is fed and then uses these patterns to create new content.
These data can be text, images or videos. For a tool that generates written content, an AI writer is actually trained on a huge number of texts. It learns how phrases are put together and sentences are structured. Also how different tones vary.
Using all this knowledge, the AI writer creates new content when asked to write about, say, an essay on how robots work. While generating content using these gen AI softwares looks easy, there are complex algorithms and models that work to make this a possibility.
One of the most common technologies involved that powers different generative AI to life is Large Language Models or LLMs. Here are some of the most common uses of AI software for business.
Top 5 use cases of generative AI in marketing
Text generation
The most common use case in marketing is content writing. You need content for everything starting from your website copy to social media copy. You’ll find lots of AI writers available both free and paid.
ChatGPT is the most popular when it comes to content generation. But there are more specific AI writers like Copy ai which come with free tools that help you to rewrite your content.
Also, there are AI writers that specialize in social media copy like TRIKL AI, which writes content for LinkedIn. Great for B2B marketers whose most important networking platform is LinkedIn.
Image creation
After text, you need images to bring life to your copy. Even with minimal design skills, you can generate images by just giving it a prompt. Basically you’re creating images by giving a description of the image you want.
Both free and paid options are available for these tools. For example, Pixlr’s AI image generator is great for images as it allows you to choose different styles, color and even composition (blurry, close up,etc).
Google’s Gemini and Canva are some other great options for creating images for your marketing materials.
Video generator
Don’t just stop at images, for now you can even generate videos using AI software for business. For generating videos, however, you need to give the AI tool a very detailed description to get the best results.
Some popular and AI video generators include inVideo and Synthesia. You can even edit videos by giving commands to the AI and it’ll edit for you, making your work even easier.
Customer Segmentation
For delivering better digital experiences and boosting sales, you’ll need better customer segmentation. Gen AI makes it far easier by analyzing huge datasets to find patterns in customer behavior.
This is exactly how customer segmentation tools help you to improve your customer experiences by showing relevant products to customers who are most likely to buy. This works great for ecommerce which serves a large number of target customers.
Some AI tools that help with this are content square and hotjar.
Personalization
This is closely related to customer segmentation and can be considered as the step before you segment customers. Gen AI analyzes the past actions of your customers to create better personas.
These can include data on past purchases and preferences. Customer segmentation tools also help to create more personalized experiences for target customers so they come back for more.
Conclusion
Gen AI is creating massive changes in different sectors and digital marketing is one of them. It’s making our work more efficient by helping us finish the same task in less time. Even with a lesser marketing budget, businesses are able to create top-notch marketing content to promote their products or services.
